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business : subLucid


sublucid: n. less than lucid, something out of a dream.

We invented the word sublucid to mean a way of describing dreams. We think dreaming is key to innovation and good product design, and we wanted to build a place where we could take our dreams and then turn them into living, breathing products.

On the web, execution is key, and dreams and ideas, while powerful, aren’t worth anything unless turned into real products that people use and help refine.

This is what sublucid aims to do, bring dreams to reality. Stay tuned!